In today's literary market, consumers have tons of choices. From fiction to nonfiction, romance to humor, buying a book is just a click away.

When you're promoting a book, you have to make an impact.

In the past, authors and publishers relied on author tours, book jackets, and word of mouth to sell books. But the internet and the concept of online community has added a new facet to marketing.

Now, you can not only tell them about it, you can let them see it. Before they even enter a bookstore and long after the hype of a release date is over.

And if they like what they see, they send it to their friends, and on to their friends...you get the picture.